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SOURCE Butler, Shine, Stern & Partners
Inside the Big Idea Process - October 15th in NYC
NEW YORK, Oct. 7, 2013 /PRNewswire/ -- Big ideas are more important than ever to transforming business and driving a culture of innovation. The challenge for those in the idea business, at organizations large and small, is how to take an idea and make it a GREAT idea – an idea that impacts business, culture and more.
Consider the challenge – and opportunity – of building new business models and brands within large global organizations like Coke or Mondelez. Or of creating 'Paper', an App that transforms a tablet into a virtual piece of paper and becomes Apple's "Best Seller." Or in creating a new model for funding a non-profit that seeks to solve the world's water shortage. And not for nothing: how does a composer write songs that bring something new to the Broadway Stage?
"At a time when creative ideas are at a premium, we thought a curated panel of some of today's most revolutionary creative minds discussing the creative process, would be of high value," said Ed Cotton, Director of Strategy & Innovation at InfluxInsights, the strategy and consulting business of Butler, Shine, Stern & Partners and organizer of the Influx conference series.
This year's 8th annual InfluxInsights Conference will feature the following creatively driven leaders who are championing and creating some of today's most impactful ideas: Eliza Esquivel, VP Gobal Brand Strategy at Mondelez International, Darren Marshall, VP of Venturing and Emerging Brands at The Coca-Cola Company, best-selling App designer Georg Petschnigg, Broadway composer David Yazbek, Paull Young, Digital Director of Charity Water, Arwa Mahdwi, Strategy Director of Contagious in North America, Kenny Mille founder and Executive Creative Director of digital agency, KMco, and more.
The 2013 Influx Creativity Conference will be held on Tuesday, October 15th at the Altman Building in New York. Tickets are $175. More information can be found at https://influxcreativity.eventbrite.com/
About Influx and BSSP
Influx Insights is the brand consulting division of Butler, Shine, Stern & Partners (BSSP) that helps clients uncover new business models through a methodology that cultivates innovation. BSSP (www.bssp.com) is a full-service marketing communications agency based in Sausalito, CA, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, brand identity, design and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast and is known for providing highly creative, fully accountable marketing solutions to a broad array of marketers including Priceline, MINI Cooper, Columbia Sportswear, Sorel, Coca-Cola's ZICO, Isis Mobile Payments, Greyhound, El Pollo Loco, Google, and US Bank. In 2010, Adweek named BSSP "Best Small Agency of the Decade." Outside magazine also named BSSP "One of the Top 50 Places to Work in America" in 2011, 2012 and 2013. In 2012, Forbes.com named BSSP "One of the Top 10 Agencies in the Country."
Contact: Toni Lee 203-761-1292/203-246-7524
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