Leaders at the Children's Therapy Center of the Quad Cities say they hope a change of face and a new logo will help get their name and mission out to the community.
"We want people to see our brand, know it's us, and get behind us," says CTC Executive Director George McDoniel.
The non-profit organization on 15th Street and 13th Avenue in Moline provides direct therapy and assistance to children on both sides of the river.
In the past decade, they have more than doubled their services. But, the executive director says after hearing complaints that the center was hard to find, he asked for help changing their look, "We needed to be much more 'visual' with our branding, and one of the recommendations they made, which surprised us at the time, was 'we think you need to look at another logo.'"
John Deere Construction and Forestry pitched in to help create the logo. "I sketched out a lot of ideas first, and I went a lot of different directions. I kept coming to the building blocks that the Children's Therapy Center provides to really complete the whole child," says Kelly Sikkema, a designer with John Deere who created the logo.
McDoniel hopes the new logo will do the trick, saying, "It's bright, it's vibrant, it's the future."
The Children's Therapy Center also plans to paint the retaining wall and trip surrounding the building to reflect the colors of the new logo.
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