By: Jillian Wilson
The Quad Cities Convention and Visitors Bureau is working to boost tourism and revamp the image of the Quad Cities.
"The Quad Cities is known for the Mississippi River, but visitors don't just want to look at the river, they want to be engaged in the river, they want to participate in river activities," says Joe Taylor, president of the QCCVB.
A thousand people were questioned about their overall impression of the Quad Cities.
"It's a community feel. It's not too small. It has a small town feel. People still will walk in the afternoon with their dogs; still can run on the main street," says Alannah Golden, a Rock Island Resident.
The bureau is using what they found to create a new tourism brand for the area.
They want to make sure all types of consumers and visitors are targeted.
"We're kind of the hub city in between Des Moines and Chicago. There's a lot of river transit going on here as well and business with the river that brings a lot of business travel," says Bryan Leveritt, Events Coordinator, Stoney Creek Inn.
The research shows festivals and live music are also big hits in the QC.
People described the community as 'hassle free'.
"So we are seen as that escape from the big city to be a little bit more relaxing and laid back and enjoying the river and festivals here in the quad cities," says Taylor.
"Yet you still have a bigger city where you do get the main shopping. There's Wal–Mart. There's the mall," says Golden.
Bryan is from New Orleans and he says the river really makes the quad cities.
"You come up here and move to the Quad Cities. We wake board and ski on the Mississippi River out of Princeton beach hang out up there," says Leveritt.
The research gives the bureau solid evidence the Quad Cities has something for everyone.
Now the convention and visitors bureau will work on creating a brand that reflects the research.
A new logo will be introduced in the fall.