By: Kate Pabich
The bulldozers are out in Davenport digging up ground to make room for more places to shop.
The $35 million project off Elmore Avenue is underway. It's called Elmore Marketplace and it's bringing in a Holiday Inn and at least seven storefronts.
Storefronts that folks like Lauren Gilbert are excited to see.
"I think it's going to bring more people to here they won't have to travel as far and it's a very good idea to have different types of stores come into the area."
Right now 7 retailers have already signed on. Including Banana Republic, DSW, and Charming Charlie. That last one brought a smile to Lauren's face.
"I think Charming Charlie's is a very good priced place for jewelry so I think it will bring a lot of people here."
Quad Cities developer Mike Whalen with Heart of America says the Quad Cities fall short when it comes to apparel and he wants to try to fill that gap.
"When you get to fashion and apparel and there's a huge drain, close to 100 million dollars of what our sales should be, but they're not because people are going outside."
And Davenport Alderman Gene Meeker agrees, he says keeping shoppers local will help everyone.
"We're looking at this as employing more people."
And if you're worried about traffic on Elmore, the city says it may be a little slow during the Christmas season, but Elmore was built to handle heavy traffic.
Whalen says there's still potential that 5-10 more stores will make the commitment. He says construction should be finished in January and stores should open up shortly after.