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SOURCE United Legwear Company
Iconic outdoor brand launches sock collection
NEW YORK, March 8, 2013 /PRNewswire/ -- Weatherproof®, and United Legwear Company, LLC, announced today a new licensing agreement to produce legwear and accessories in the United States.
The legwear line, set to roll out for Fall/Holiday 2013, will be an extensive, premium legwear line for men, women, and children that includes many silhouettes and fabrications, from wool blend crews to performance/lifestyle socks. Weatherproof® legwear will be sold in better department stores such as Macy's, Dillard's, Lord & Taylor, Bloomingdale's, Nordstrom, Belk, Von Maur, and more.
Additional licensed marks for the legwear line include Weatherproof®, Weatherproof Vintage and 32 Degrees Weatherproof.
"Legwear is a natural extension of Weatherproof's existing product lines," said Eliot Peyser, Chief Executive Officer of Weatherproof®. Given United Legwear's excellent reputation for top quality products and their power of distribution, partnering with ULC was an easy decision," Peyser added. "We expect a great response at retail."
Isaac E. Ash, President and CEO of United Legwear Co., explained the appeal of the Weatherproof® brand to his product portfolio: "Weatherproof® is an iconic brand that fits a profile we've been looking for: a strong brand that allows us to incorporate many technical properties and performance elements available now," he said. "Plus, there's a void in the market for high-quality, everyday socks that provide comfort, wick away moisture and offer temperature control. Our Weatherproof® products will bring the kind of legwear that's normally found in high-end specialty stores to a wider distribution," Ash added.
Weatherproof®, a leading apparel manufacturer, is a division of David Peyser Sportswear. The company's value driven tradition has helped forge incomparable relationships with retailers and consumers. Weatherproof® has flourished into a branded label with divisions catering to diverse lifestyles.
About United Legwear
Founded in 1998 by Isaac E. Ash, United Legwear Company, LLC is a global manufacturer and distributor of socks and bodywear and has established itself as one of the leading resources in the industry. From infants and toddlers to teens and adults, the company offers a full range of products that address the functional and fashion needs of consumers. United Legwear always strives to remain true to innovation, quality and integrity.
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