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SOURCE The American Diabetes Association
BRIDGEWATER, N.J., March 4, 2013 /PRNewswire/ -- The American Diabetes Association announced that Tara Charvat of Valeritas, was named Marketing Communications Chair of the Community Leadership Board (CLB) for the Northern New Jersey office of the American Diabetes Association.
As Marketing Communications Chair, Tara Charvat will provide leadership and direction to the Northern New Jersey Market Community Leadership Board to support annual American Diabetes Association goals and objectives in achieving the 2012-2015 Strategic Plan and Annual Organization Objectives and has responsibility for promotion of the Association's Stop Diabetes® movement by coordinating and integrating marketing and communications efforts for revenue-generating events, mission delivery activities, general awareness and outreach efforts as well as support for improved acquisition and long-term engagement of volunteers.
"The Board had been searching for a dedicated diabetes marketing leader in the New Jersey area, and delighted that Ms. Charvat was interested in helping us further the ADA mission. Her professional experience combined with a long and distinguished history of volunteer work and community education made her a perfect fit for our organization," said Jay Jimenez, Chairman of the ADA Northern New Jersey Market Board of Trustees.
Charvat joined Valeritas in December 2006 as Vice President for Marketing and Marketing Operations and lead on its V-Go insulin delivery device designed for patients with Type 2 diabetes. Prior to Valeritas, Charvat held advertising and medical education leadership roles within Publicis Healthcare Communications Group. Most recently, Charvat was Vice President at Saatchi and Saatchi Healthcare Advertising where she led new product commercialization strategy planning, brand development, and new brand launches. Charvat also worked for Abbott International in a variety of marketing, new product commercialization, and medical communication roles. She is also on the Board of Trustees for the Diabetes Foundation of New Jersey.
"We are thrilled to have someone with Tara's exceptional marketing and communications experience on our Board of Trustees," said Gina R. Murdoch, Executive Director of the ADA Northern New Jersey Market. "I look forward to working closely with Tara to help design, drive and raise awareness about our critical community education initiatives," Murdoch added.
The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.
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