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SOURCE John Frieda Hair Care
NEW YORK, Feb. 25, 2013 /PRNewswire/ -- This season, the runways were dominated by undone, effortless hair looks. Top stylists relied on John Frieda® Hair Care products to set the trends at Zac Posen and Rodarte, masterminding modern, chic styles that blended loose, messy effects with polish. To complement Posen's textured runway styles, John Frieda® Global Creative Consultant Luigi Morenu envisioned a contemporary take on the classic chignon, using John Frieda® Luxurious Volume formulas to modernize the look with loose, crimped pieces. Stylist Odile Gilbert completed the punk princess fantasy at Rodarte, using John Frieda® Frizz-Ease® products to create tousled waves accented by connected side braids and a headband of barbed wire.
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ZAC POSEN – FALL 2013
THE STYLIST: John Frieda® Global Creative Consultant Luigi Murenu
THE LOOK: A glam, deconstructed chignon
RODARTE – FALL 2013
THE STYLIST: Odile Gilbert
THE LOOK: Rocker princess with a cool, "undone" texture
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants/deodorants; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®, Precision Foam Colour and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.
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