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Recent travels to this European destination provided Internet marketing expert James Schramko with an opportunity to learn a simple yet effective strategy for business success—one that he gladly shares in his latest news video.
Sydney, Australia (PRWEB) December 30, 2012
Buying a cup of gelato may be nothing more to most people than a refreshing and sweet way to spend some quality moments on a trip to Rome, but for SuperFastBusiness.com CEO James Schramko, the activity proved to be an educational experience. In a recent news update video, the CEO shares simple tips for achieving business success that he picked up from his visit to an enterprising little gelato stand within the Eternal City.
At the beginning of the video, Schramko confesses that he has already purchased gelato about two or three times before throughout his trip; however, the last gelato stand he visited definitely stood out from the rest. "This is the first shop where (the owner) actually tells you in which order to eat the gelato, and he really looks after the customer," the successful entrepreneur describes, illustrating how the owner cultivates a strong business by taking pride in his product and going out of his way to educate his customers about it.
At the end of the gustatory experience, Schramko relates how the shop owner handed him a card printed with the store's information as well as the logos of social networking site Facebook and travel review website TripAdvisor.
"He asks you to rate his shop on TripAdvisor," the CEO shares.
With such a fantastic marketing move, Schramko believes that this particular gelato stand—and any business venture that makes a conscious and dedicated effort to employ effective and profitable marketing practices—is on the right track to attaining business success.
In a recent podcast that the online marketing expert released with Marveo.com's Victoria Gibson, he discussed a variety of subjects relevant to building business with the help of Facebook marketing, including why a Facebook page is necessary for a business, how to integrate an email capture opt-in to a company's fan page, the best ways to communicate with people beyond clicking "Like," and managing the risks of building on the Facebook platform.
Of course, relying on a single media platform for marketing a product or service can put any company at risk, which is why Schramko lauds the gelato shop owner's creativity in utilizing TripAdvisor to promote his business and attract more customers. By making use of good quality textual content, videos, podcasts, press releases, RSS feeds and a number of other media tools, even a business venture with a simple offering can lay down a stable business foundation that will help it reap more rewards in the future.
"Excellent marketing," Schramko praises the shop owner as he ends his video. "I’m sure, aside from the fact that the gelato tastes better (and it was presented better, too), this guy is probably going to have a very solid business in the future."
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